As fewer users click on links and visit websites, many are now asking: how do we bring people to our site at all? Will this new search behavior kill blogs—or even websites altogether? One thing is certain: we’ll still be able to promote and attract users, but the rules of the game are changing dramatically.

The way we search for and consume information has changed forever with the AI era, so we need to rethink the entire B2B marketing playbook.

The AI search revolution will actually increase the importance of building authority through expert-based, quality content. Find out why.