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I have nothing against influencers earning money by promoting products on TikTok, or acquiring a 100K following on LinkedIn to sell their courses. However, I do have an issue with how this entire influencer culture has redefined success for anyone appearing publicly—including thought leaders.

As fewer users click on links and visit websites, many are now asking: how do we bring people to our site at all? Will this new search behavior kill blogs—or even websites altogether? One thing is certain: we’ll still be able to promote and attract users, but the rules of the game are changing dramatically.

The way we search for and consume information has changed forever with the AI era, so we need to rethink the entire B2B marketing playbook.

The US market entry doesn't start with a plane ticket to New York. It begins with thoughtful positioning and authentic authority building.

Learn the 4 elements critical to a good presentation: Topic (the ‘big idea’), Concept (the structure & outline), Slides, Speech (presenting)

The AI search revolution will actually increase the importance of building authority through expert-based, quality content. Find out why.

The Harris Poll Thought Leadership Research says effective thought leadership can generate $3,6M annually. But, wait. There's more.

Who is a thought leader? What about subject matter expert? Are they one and the same, or are there differences? Let's unpack this phenomenon

Can AI writing support thought leadership? Or they stand as two opposites? This blog post reveals where they collaborate, and where not.