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Iva Vlasimsky — GTM Content Strategist | Fractional Marketing Lead For SMB Microsoft Partners
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Thought Leadership
Breaking Into The US Market By Building Authority
The US market entry doesn't start with a plane ticket to New York. It begins with thoughtful positioning and authentic authority building.
Iva Vlasimsky
Jan 23
4 min read
How To Deliver a Memorable Event Session
Learn the 4 elements critical to a good presentation: Topic (the ‘big idea’), Concept (the structure & outline), Slides, Speech (presenting)
Iva Vlasimsky
Dec 19, 2024
5 min read
AI Is Changing the Search Game—And That's Good News for Thought Leaders
The AI search revolution will actually increase the importance of building authority through expert-based, quality content. Find out why.
Iva Vlasimsky
Nov 28, 2024
4 min read
The ROI Of Thought Leadership
The Harris Poll Thought Leadership Research says effective thought leadership can generate $3,6M annually. But, wait. There's more.
Iva Vlasimsky
Oct 24, 2024
4 min read
Thought Leader Vs. Subject Matter Expert: What Is the Difference?
Who is a thought leader? What about subject matter expert? Are they one and the same, or are there differences? Let's unpack this phenomenon
Iva Vlasimsky
Sep 19, 2024
4 min read
AI Writing Vs. Thought Leadership: Enemies or Frenemies?
Can AI writing support thought leadership? Or they stand as two opposites? This blog post reveals where they collaborate, and where not.
Iva Vlasimsky
Aug 29, 2024
4 min read
Iva Vlasimsky - B2B Authority Marketing Consultant
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