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Iva Vlasimsky — B2B Authority Marketing Consultant

Thought Leadership


Breaking Into The US Market By Building Authority
The US market entry doesn't start with a plane ticket to New York. It begins with thoughtful positioning and authentic authority building.
Iva Vlasimsky
Jan 234 min read
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How To Deliver a Memorable Event Session
Learn the 4 elements critical to a good presentation: Topic (the ‘big idea’), Concept (the structure & outline), Slides, Speech (presenting)
Iva Vlasimsky
Dec 19, 20245 min read
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AI Is Changing the Search Game—And That's Good News for Thought Leaders
The AI search revolution will actually increase the importance of building authority through expert-based, quality content. Find out why.
Iva Vlasimsky
Nov 28, 20244 min read
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The ROI Of Thought Leadership
The Harris Poll Thought Leadership Research says effective thought leadership can generate $3,6M annually. But, wait. There's more.
Iva Vlasimsky
Oct 24, 20244 min read
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Thought Leader Vs. Subject Matter Expert: What Is the Difference?
Who is a thought leader? What about subject matter expert? Are they one and the same, or are there differences? Let's unpack this phenomenon
Iva Vlasimsky
Sep 19, 20244 min read
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AI Writing Vs. Thought Leadership: Enemies or Frenemies?
Can AI writing support thought leadership? Or they stand as two opposites? This blog post reveals where they collaborate, and where not.
Iva Vlasimsky
Aug 29, 20244 min read
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