I have nothing against influencers earning money by promoting products on TikTok, or acquiring a 100K following on LinkedIn to sell their courses. However, I do have an issue with how this entire influencer culture has redefined success for anyone appearing publicly—including thought leaders.

As fewer users click on links and visit websites, many are now asking: how do we bring people to our site at all? Will this new search behavior kill blogs—or even websites altogether? One thing is certain: we’ll still be able to promote and attract users, but the rules of the game are changing dramatically.

The US market entry doesn't start with a plane ticket to New York. It begins with thoughtful positioning and authentic authority building.

Can AI writing support thought leadership? Or they stand as two opposites? This blog post reveals where they collaborate, and where not.