A Go-To-Market System Built for Microsoft Partner ISVs and MSPs

I work with small to mid-sized Microsoft partners that have the expertise and the customer results, but need a focused go-to-market motion that builds trust and generates pipeline.

Not a 12-month agency retainer. A structured engagement that helps you focus on your target, builds messaging that matters, and activates your leadership and sales team with a system that stays with you.

Let's chat for 30 min to see if this is for you

Clients & Friends

Struggling to get leads?

No Clear Differentiators

Without sharp positioning and a story built around how you solve problems differently, you look and sound like every other partner in your area of expertise.

Gen(AI)eric Messaging

AI-generated content and standard Partner Center materials don't build trust. Buyers scroll past what they've seen a hundred times before.

Spray-and-Pray Tactics

Without strategy, you'll only burn budget. Running campaigns before you've nailed your positioning is turning up the volume on a message no one wants to hear.

No Repeatable Pipeline System

Referrals don't scale and cold calling is exhausting and ineffective today. Instead of buying a lead list from broad databases, install a system that creates demand on its own terms.

Enter thought leadership content

Thought leadership is not 'yet another' marketing tactic or buzzword. It's a powerful content strategy that positions a person or brand as a trusted expert in a particular field or industry.

Think of it as the fuel that powers all your marketing and sales.

Product Marketing

PR, Media & Comms

Brand Awareness

Event Marketing

Demand Generation

Social Media Marketing

Lead Generation

Sales Enablement

Search Engine Optimization (SEO)

Account-Based Marketing (ABM)

GTM System Tailored to Your Team

Our GTM System is a structured 120-day product marketing engagement, scoped to one product, service, sales motion, or leadership initiative. It can be customer or partner-focused.

Designed for smaller ISV and MSP teams whose business development and sales reps are tired of cold outreach that goes nowhere, and heavy dependancy on referrals.

Equips your team with:

Positioning foundation to work from
Sales enablement stack to go to market with
Content and thought leadership engine that builds trust and warms prospects

Marketing & Sales Enablement

Differentiation

Team Activation

Let's chat for 30 min to see if this is for you

FOCUS with sharp positioning, precise ICP definition, competitive landscape, and value propositions that resonate. Your sales team leaves with a named account list of 50 prospects to act on immediately.

BUILD the right assets in the right order. First the sales enablement: case study, objection-handling sheet, SDR call framework, outbound sequences, battlecards, core one-pager. Then the marketing layer: solution landing pages, a lead magnet with a nurture sequence, thought leadership assets.

ACTIVATE Two parallel motions. A Team on LinkedIn program for up to three leaders, with AI writing assistants, ghostwritten starter posts, and weekly coaching so your team owns the content engine after handoff. And a social trigger workflow that connects content engagement directly to SDR outreach.

Microsoft Partner of the Year Awards
Strategy & Writing Support

The Microsoft Partner of the Year Award is one of the most competitive recognition programs in the channel, and one of the highest-trust signals you can carry into a sales conversation.

Over the last decade, more than 35% of my clients became winners or finalists. A strong submission is not about listing achievements. It is about knowing how to tell the story that moves judges.

What is included: The right award category discovery, stakeholder interviews, research and project management, writing and editing, award entry design (if selected).

Join the 2026 Partner Waitlist

Hi, I'm Iva

With over 25 years in communications, from journalism to B2B content to product marketing, I spent the last decade inside the Microsoft partner ecosystem, working with ISVs, MSPs, CSPs, and SIs across Europe and North America.

I build go-to-market systems rooted in sharp positioning, buyer-centric messaging, and a GTM narrative that holds from your website to your sales calls to your LinkedIn profiles.

I speak at partner events on GTM, positioning, LinkedIn for teams, and responsible AI in content. I co-lead the People, Culture and Performance committee at IAMCP. I am a marketing advisor at The WIT Network.

10

Years of B2B and product marketing in the Microsoft partner ecosystem

+5M

Words written for media readers and clients over the last few decades

35%

Of customers who became winners or finalists at the POTYA

People with kind words

Elena Baeva

CEO @ 365 Talent Portal, IAMCP EMEA President

Iva has been instrumental in elevating IAMCP’s initiatives. Her marketing acumen, strategic thinking, and attention to detail have been invaluable in enhancing our presence and impact. Iva is a true professional: collaborative, creative, and a pleasure to work with, and any organisation would be lucky to have her support.

Klaus Fander

CEO @ acadon AG

Before working with Iva, my LinkedIn presence was rare, with little visibility among potential timber industry clients. Her thought leadership strategy transformed my Microsoft technology and leadership expertise into compelling content across LinkedIn, newsletters, and industry publications, and helped acadon AG rank on Google and AI search.

Noor Basha

Director of Marketing @ WinWire

Applying for the Microsoft Partner of the Year Awards requires skill and effort, and Iva and Narativa Communications provide the 'winning ingredients' and offers support beyond writing. Thanks to Iva’s expertise, we’ve won or been finalists multiple times in Azure and Industry categories. We’re already on her list for this year’s awards