Iva Vlasimsky — B2B Authority Marketing Consultant
Discover your unique narrative.
Iva Vlasimsky
Hey there, I'm a B2B marketing consultant and writer. My passion is helping 'invisible' experts (individuals and organizations) from the Microsoft partner ecosystem become thought leaders and go-to authorities. I do it through strategic positioning, authority messaging, human & AI content co-creation.
What do you want to be known for?
Clients & Friends
Struggling to differentiate?
Low-to-No Visibility
Among half a million Microsoft partners globally, few effectively communicate what makes them truly unique.
Referral Dependancy
Referrals are valuable but limited—authority marketing scales trust beyond your network to attract new business opportunities.
Gen(eric)AI Messages
Go beyond the 'fast-paced digital landscape' intros, and learn to blend GenAI with your authentic voice that makes the connection.
No Qualified Leads
Ditch ineffective "spray and pray" marketing for targeted strategies that speak directly to your ideal customers.
Enter thought leadership content
Thought leadership is not 'yet another' marketing tactic or buzzword. It's a powerful content strategy that positions a person or brand as a trusted expert in a particular field or industry.
Think of it as the fuel that powers all your marketing and sales.
Product Marketing
PR, Media & Comms
Brand Awareness
Event Marketing
Demand Generation
Social Media Marketing
Lead Generation
Sales Enablement
Search Engine Optimization (SEO)
Account-Based Marketing (ABM)
EXPERT Framework
From invisible to invaluable
TM
My systematic approach integrates strategic foundation building, targeted topic discovery, and comprehensive execution planning—all powered by high-value, authority content that actively supports sales. It takes you on a journey from your core strengths to customer and partner delight.
How I help you
Hi, I'm Iva
With a 25-year-long writing career, I identify primarily as a writer at heart. It all naturally evolved into a content marketing strategist role. And because opinions and value-driven content were always my strong suit, I founded Narativa Communications specialized in thought leadership and authority content services.
Only 10 years ago, I was a complete Microsoft and tech rookie, exiting the world of journalism and entering content marketing. Now, I speak fluent 'Microsoft lingo' and help partners create effective marketing campaigns, differentiate through unique narratives, and win Partner of the Year awards.
Active in the IAMCP and The WIT Network because the community is where it's at.
10
Years of B2B content marketing in the Microsoft partner ecosystem
+5M
Words written for media readers and clients over the last few decades
35%
Of customers who became winners or finalists at the POTYA
People with kind words
Elena Baeva
CEO @ 365 Talent Portal, IAMCP EMEA President
Iva has been instrumental in elevating IAMCP’s initiatives. Her marketing acumen, strategic thinking, and attention to detail have been invaluable in enhancing our presence and impact. Iva is a true professional: collaborative, creative, and a pleasure to work with, and any organisation would be lucky to have her support.
Klaus Fander
CEO @ acadon AG
Before working with Iva, my LinkedIn presence was rare, with little visibility among potential timber industry clients. Her thought leadership strategy transformed my Microsoft technology and leadership expertise into compelling content across LinkedIn, newsletters, and industry publications, and helped acadon AG rank on Google and AI search.
Noor Basha
Director of Marketing @ WinWire
Applying for the Microsoft Partner of the Year Awards requires skill and effort, and Iva and Narativa Communications provide the 'winning ingredients' and offers support beyond writing. Thanks to Iva’s expertise, we’ve won or been finalists multiple times in Azure and Industry categories. We’re already on her list for this year’s awards
Library
Forget viral hits.
Build a legacy instead.
Search Engine Optimisation (SEO), Paid Ads, Account-Based Marketing (ABM), Public Relations, Social Media, Email Marketing...
Those are all distribution tactics.
I prioritize value over volume by strengthening your core message to build trust, attract qualified leads, and drive sales—regardless of which marketing channels or tactics you use.
My approach combines rock-solid marketing foundations, human-centered content that genuinely connects, and strategic AI systems that help you create lasting impact with less effort and resources.
Iva Vlasimsky - B2B Authority Marketing Consultant
Connect with me
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